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Flush from the news that its F-150 pickup performed markedly better than many of its primary competitors in a new series of IIHS side-impact crash tests, Ford has rolled out its latest larger-than-life Harley-Davidson model.

Outside of the appearance items, the HD is essentially a Platinum Edition F-Series in motorcycle leathers, but that's not necessarily a bad thing. Available in either Lava (dark maroon) or Tuxedo Black, the Harley looks very aggressive in the metal – and the effect is not just a function of scale. The bold six-bar grille and 22-inch Harley-branded polished/painted alloys clearly set it apart as a distinct model from other F-Series pickups, and Ford has also slathered the pickup in oversized emblems and strange red "swoosh" marks on the rocker panels. While we could do without the latter flourishes, the truck still strikes us as particularly good-looking in Lava.

Ford's 14th Harley-branded product also has a seriously dolled-up interior that is likewise not for introverts. The prevailing theme behind the cabin's styling is that of a Harley biker jacket, and the materials, color choices, and the gigantic badges on the seats and center console (including a serialized plate) are unsubtle but appropriate.

Harley-Davidson is a company that has seen plenty of ups and downs over its 106-year history, having survived the Great Depression after being the largest motorcycle manufacturer in the world through the 1920s. We may not quite be in another depression, but our current recession has caused sales, profits and share prices to fall fast and Harley is digging in for the long haul, announcing a plan to cut 1,100 jobs over the next two years. That figure that represents 10% of the company's entire workforce. More than half of those losses will be seen in the company's home state of Wisconsin, with the remainder coming from facilities in York, Pennsylvania, and Kansas City, Missouri. During the course of this restructuring, the Motor Company will also be replacing Jim Ziemer, the company's current chief executive. Sounds like a tough road ahead.

[Source: AP via Google]